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Brand Background
Discovery was established 25 years ago as a shared value insurance company, that aspired to build a company that brought real change to many people's lives. Today, Discovery covers over 5.1 million clients through a pioneering business model that incentivises people to be healthier, and enhances and protects their lives.
The Brief
Discovery runs a flu campaign that they would like to present to all their policyholders in order to encourage them to take a flu vaccine shots prior to what is believed to be 'the flu season.'
The Target Market
Discovery policyholders and their families.
The Insight
Discovery feels that it's better to prevent than it is to cure.
The Big Idea
Leave The Flu Behind.
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Rationale: For this campaign the idea behind the execution was to depict the "the flu" as personified characters that we as everyday people interact with. These characters are the kind that the audience is advised not to fraternise/come into contact with. This concept expresses that the audience should go about their lives without having to worry about catching the flu.
The Executions
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