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Brand Background
Umuzi.org formerly known as Umuzi Photo Club was founded in 2009 by David Dini. David had a passion for media and youth development and thus combined the two to create the photo club, which at the time provided a creative outlet for young people to engage with social issues in a fun and interactive manner using photography.
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Today Umuzi is an academy that offers recruits a one-year paid learnership in: copywriting, digital strategy, coding, design, and multimedia. Umuzi is changing the narrative by training and equipping tomorrow's most talented creatives to redefine the advertising industry and other creative industries by telling their own unique stories.
The Brief
To build an online business equipment management system for both recruits and managers for the booking and checking-in of multimedia equipment.
The Target Market
Multimedia recruits that make use of the in-house shooting and recording equipment for work and freelance assignments.
The Insight
The multimedia department at Umuzi.org is currently facing a problem with the booking and returning of equipment. The current system is inefficient and it causes confusion between recruits and their managers.
The Process
The focus of the brief was not only to look into creating a functioning platform but ensuring that the product is UX centric and UI driven, all within 5 days.(Click here and test it out!)
Monday:
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Understanding and defining the end goal.
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Mapping out a user journey to reach the end goal.
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Refining the user journey - interviewing experts.
End Goal Identification
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A more efficient working system/environment.
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Productivity within the groups.
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Better asset management by recruits.
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A more accessible inventory list.
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Overview of inventory statuses.
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A fully functional equipment booking platform.
Pain Points
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Internet/data connectivity failure.
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Non-updated data capturing(physical & online).
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Technology restraints.
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Flexible booking times.
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Reliable returned inventory log.
User Journey
Tuesday:
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Getting inspired - collecting inspiration from similar platforms.
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We get to sketching - 4 step sketching process.
Wednesday:
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Discuss and critique individual solution by the team.
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Combine best solutions to develop a storyboard.
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At this point, each member’s sketch idea was incorporated and amalgamated into one holistic idea.
Thursday:
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Prototype creation.
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Wireframing.
Friday:
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Testing and validation.
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Customer feedback.
The Google Ventures Sprint methodology is great to help accelerate learning and to find viable solutions to that won't always deliver a finished product but it will help to point the team in the right direction in order create a product.
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The Plug platform is continually being developed and improved until it is ready to be presented to the target audience.
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